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課程名稱 |
國際進入策略研討
Seminar on International Entry Strategy |
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開課學期 |
108-2 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
趙義隆 |
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課號 |
IB8021 |
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課程識別碼 |
724 D3230 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期四7,8,9(14:20~17:20) |
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上課地點 |
管二研十 |
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備註 |
限博士班 且 限本系所學生(含輔系、雙修生)
總人數上限：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1082IB8021_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This is your advanced doctoral course at GIIB-NTU, which will serve as a perspective for your research agenda into the entry modes, with emphasis on pre-determinants and consequences, as well as firm-specific advantages, competition and cooperation. During this seminar on IB-3, you are also expected to integrate IB-1 on the theories and IB-2 on the managerial issues.
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課程目標 |
Through this seminar course with respect to the domain of IB, this instructor intends: 1) to examine major entry modes, strategies and theories of IB both across various approach
2) to raise the level of learning and research curiosity by questioning and answering perspectives
3) to develop research skills by citation and abstraction for further research.
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課程要求 |
Most of the articles and papers are on reserved at the ceiba course under the assistance of your fellow IBers, otherwise they will be accessible via the NTU online library database. It is part of doctoral training to build up your own pyramid upon some of the foundations and some of the knowledge/wisdom of your not-so-old “ancestors”. Nevertheless, there are some others to be searched for by yourself as part of the learning process. To look into the past and to look for the thereafter have been the focus of scholastic spirit.
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Participation (Q&A) |
20% |
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2. |
Research Ideas x5 |
20% |
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3. |
Weekly Progress |
20% |
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4. |
Annotated Bibliography |
20% |
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5. |
Final Exam |
20% |
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週次 |
日期 |
單元主題 |
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第1週 |
3/5 |
Introduction to entry modes of IB |
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第2週 |
3/12 |
Relating IB-1 and IB-2 to IB-3 |
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第3週 |
3/19 |
Evolving of entry modes |
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第4週 |
3/26 |
Exporting modes |
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第5週 |
4/2 |
No class – Spring Break 春假 |
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第6週 |
4/9 |
Licensing and/or Franchising mode
"US-based fast-food restaurants: factors influencing the international expansion of franchise systems"
L Ni, I Alon - Journal of Marketing Channels, 2010 - Taylor & Francis
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第7週 |
4/16 |
Contract Manufacturing (CM) mode:
"Strategies and tactics of Chinese contract manufacturers and western OEMs (2001–2011)"
MMS Sodhi, CS Tang - International Journal of Production Economics, 2013 - Elsevier
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第8週 |
4/23 |
Management Contract (MC) mode:
"Entry mode choice in the internationalisation of the hotel industry: a holistic approach"
F León-Darder, C Villar-García… - The Service Industries …, 2011 - Taylor & Francis
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第9週 |
4/30 |
International Joint Venture (IJV) |
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第10週 |
5/7 |
Mid-term break |
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第11週 |
5/14 |
IJV to WOS |
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第12週 |
5/21 |
WOS: greenfield vs acquisition |
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第13週 |
5/28 |
International Strategic alliances |
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第14週 |
6/4 |
Entry modes by SMEs |
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第15週 |
6/11 |
The choices of entry strategies |
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第16週 |
6/18 |
Presentation of annotated bibliography &
Best Research Idea for IB-3 |
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第17週 |
6/25 |
No class – Dragon boat festival 端午節 |
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第18週 |
7/2 |
Final exam (take home) |
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